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Walker Trade Show Booth challenge
Create a modular, portable, and easily adaptable trade show
booth that travels well
solution
Because fashion goods and their design change from season to season,
we created a trade show booth whose display lay-out offers maximum
flexibility. Housed on a folding aluminum structure, our hand-made
modular design began with a rib-shaped, translucent pegboard.
The surface is punctuated by stylized, slot-shaped openings for hooks
and hangers that hold the client's handbags and other fashion accessories.
We chose to create a rounded, freestanding form because it can be
easily inserted into odd-shaped spaces. Getting rid of corners gives
our design an embracing, graceful shape and ensures that none of the
clients' display is in shadow. This semi-transparent display surface
accommodates changes in backdrop to alter the setting and mood. Attached
to the vertical plane is a horizontal wooden surface that serves as
table or shelf. It is comprised of puzzle pieces that interlock into a
length appropriate for each venue.
The entire, award-winning assembly packs up into a compact, 8x4x4-foot
shipping container on wheels that travels from location to location
throughout the country.
"Evie Walker watched her mother, Patricia, go from socialite to
breadwinner when she launched Walker, a bag and container business,
25 years ago," wrote design journalist Zahid Sardar.
"During the last 15 years at the helm, Walker has continued her
mother's business in that hands-on tradition of innovation."
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Walker Dunham Corp.
Women's Wear Daily, Design Honor Award, 1999
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